Ƙungiya ta LVMH ta Samun Saukaka: Nazari na Shekaru 10 na Haɗuwa da Sayayya

2015: Reposisi

A cikin 2015, LVMH ya sami hannun jari na 41.7% a cikin alamar kayan ado na Italiya Repossi, daga baya ya haɓaka ikonsa zuwa 69%. An kafa shi a cikin 1920, Repossi ya shahara saboda ƙira mafi ƙarancin ƙira da ƙirar ƙira, musamman a ɓangaren kayan ado na ƙarshe. Wannan yunƙurin ya jaddada burin LVMH a ɓangaren kayan ado kuma ya sanya sabbin falsafar ƙira da mahimmancin alama a cikin fayil ɗin sa. Ta hanyar Repossi, LVMH ya ƙara ƙarfafa kasancewarsa daban-daban a cikin kasuwar kayan ado, yana haɓaka samfuran da ake da su kamar Bulgari da Tiffany & Co.

2016: Rimowa

A cikin 2016, LVMH ya sami hannun jari na 80% a cikin alamar jaka ta Jamus Rimowa akan Yuro miliyan 640. An kafa shi a cikin 1898, Rimowa ana yin bikin ne saboda kyawawan akwatunan aluminium da ƙirar ƙira, wanda ya mai da shi jagora a cikin kasuwar kayan tafiye-tafiye mai ƙima. Wannan ma'amala ba kawai ta ƙarfafa matsayin LVMH ba a cikin babban ɓangaren kayan haɗi na balaguro amma kuma ya samar da sabuwar hanyar haɓakawa a ɓangaren salon rayuwa. Haɗin Rimowa ya ba LVMH damar samun mafi kyawun biyan buƙatun masu amfani da alatu na duniya don samfuran balaguro, yana ƙara haɓaka cikakkiyar gasa a cikin kasuwar alatu.

2017: Kirista Dior

A cikin 2017, LVMH ya sami cikakken ikon mallakar Christian Dior akan dala biliyan 13.1, yana haɗa alamar gaba ɗaya a cikin fayil ɗin sa. A matsayin alamar alatu mai mahimmanci na Faransanci, Christian Dior ya kasance maƙasudi a cikin masana'antar kayan gargajiya tun lokacin da aka kafa shi a cikin 1947. Wannan saye ba wai kawai ya ƙarfafa matsayin LVMH a cikin kasuwar alatu ba amma kuma yana ƙarfafa tasirinsa a cikin manyan kayayyaki, kayan fata, da ƙamshi. Ta hanyar yin amfani da albarkatun Dior, LVMH ya sami damar haɓaka hoton sa a duniya kuma ya ƙara faɗaɗa kasuwar sa.

2018: Jean Patou

A cikin 2018, LVMH ta sami alamar haute couture na Faransa Jean Patou. An kafa shi a cikin 1912, Jean Patou ya shahara saboda kyawawan ƙira da ƙwararrun ƙwararrun sa, musamman a cikin ɓangaren haute couture. Wannan siye ya ƙara haɓaka tasirin LVMH a cikin masana'antar keɓe, musamman a cikin babban kasuwar kayan kwalliya. Ta hanyar Jean Patou, LVMH ba wai kawai ya jawo hankalin abokan ciniki masu daraja ba amma kuma ya daukaka sunansa da tsayin daka a duniyar salo.

2019: Fenti

A cikin 2019, LVMH ta yi haɗin gwiwa tare da alamar kiɗan duniya Rihanna, tana samun kaso 49.99% a alamar ta Fenty. Fenty, alamar tauraro da Rihanna ta kafa, ana yin bikin ne saboda bambancinsa da haɗin kai, musamman a fannin kyau da salon sayayya. Wannan haɗin gwiwar ba kawai ya haɗa kiɗa tare da salon ba amma har ma ya sanya LVMH tare da sabbin kuzarin alama da samun dama ga ƙaramin mabukaci. Ta hanyar Fenty, LVMH ya faɗaɗa isar sa tsakanin ƙananan ƙididdigewa kuma ya ƙarfafa gasa a kasuwanni daban-daban.

2019: Stella McCartney

A cikin wannan shekarar, LVMH ya shiga cikin haɗin gwiwa tare da mai zanen Burtaniya Stella McCartney. An santa da jajircewarta ga yanayin yanayin yanayi da dorewa, Stella McCartney ita ce majagaba a cikin salon dorewa. Wannan haɗin gwiwar ba kawai daidaita salon salo tare da dorewa ba har ma ya kafa sabon ma'auni don LVMH a fagen dorewa. Ta hanyar Stella McCartney, LVMH ya jawo hankalin masu amfani da muhalli kuma ya inganta sunansa da tasiri a cikin ci gaba mai dorewa.

2020: Tiffany & Co.

A cikin 2020, LVMH ta sayi alamar kayan adon Amurka Tiffany & Co. akan dala biliyan 15.8. An kafa shi a cikin 1837, Tiffany yana ɗaya daga cikin manyan samfuran kayan ado na duniya, wanda aka yi bikin sa hannun sa hannun akwatunan shuɗi da kuma ƙirar kayan ado na ƙarshe. Wannan sayan ba wai kawai ya ƙarfafa matsayin LVMH a cikin kasuwar kayan ado ba amma kuma ya ba da goyan bayan alama mai ƙarfi don ayyukan kayan ado na duniya. Ta hanyar Tiffany, LVMH ya faɗaɗa sawun sa a cikin kasuwar Arewacin Amurka kuma ya ƙarfafa jagorancinsa a ɓangaren kayan ado na duniya.