De Beers Group yana tsammanin kawo ƙarshen duk ayyukan alamar Lightbox mai dacewa da mabukaci a lokacin bazara na 2025 kuma ya rufe duk ayyukan samfuran gaba ɗaya kafin ƙarshen 2025.
A ranar 8 ga Mayu, De Beers Group, mai haƙar lu'u-lu'u na halitta kuma dillali, ya sanar da cewa yana shirin rufe alamar kayan adon lu'u-lu'u Lightbox. A cikin tsari, De Beers Group yana tattaunawa game da siyar da kadarori masu alaƙa da suka haɗa da kaya tare da masu siye.
De Beers Group's keɓaɓɓen martanin martani ga labarai na musaya ya ce ana sa ran kawo ƙarshen duk ayyukan alamar Lightbox masu dacewa da mabukaci a cikin bazara na 2025 kuma rufe duk ayyukan alamar Lightbox kafin ƙarshen 2025. A wannan lokacin, ayyukan tallace-tallace na alamar Lightbox za su ci gaba. Bayan tattaunawa tare da masu yuwuwar siye, za a siyar da kayan aikin Lightbox na ƙarshe tare.
A cikin Yuni 2024, De Beers Group ta ba da sanarwar cewa za ta daina noman lu'u-lu'u don dakin gwaje-gwajen samar da alamar Lightbox tare da mai da hankali kan kasuwancin lu'u-lu'u masu tsada.
Zhu Guangyu, wani babban manazarci a masana'antar lu'u-lu'u, ya shaida wa Interface News cewa: "A hakika, bayan da labarin ya daina samar da lu'u-lu'u na kayan ado a watan Yunin bara, an yi ta yayatawa a cikin masana'antar cewa za ta rufe wannan alama ko ba dade ba. Domin wannan ya saba wa matsayin kamfanin De Beers a masana'antar lu'u-lu'u na halitta da kuma dabarunsa baki daya."
A cikin Fabrairu 2025, De Beers Group ya ba da sanarwar cewa za ta ƙaddamar da sabuwar "Dabarun Asalin" a ƙarshen Mayu 2025, da nufin rage kashe kuɗin da ƙungiyar ke kashewa a kai tsaye dalar Amurka miliyan 100 (kimanin RMB) ta hanyar manyan matakai guda huɗu.
Wannan ya hada da mayar da hankali a kan ayyukan da mafi girma dawowa kudi, inganta bayarwa yadda ya dace na tsakiyar ofishin na sha'anin, kunna "category marketing" da kuma mayar da hankali a kan kasuwanci na halitta lu'u-lu'u high-sa kayan ado, da roba lu'u-lu'u manufacturer Element shida zai mayar da hankali a kan aikace-aikace da kuma bayani na roba lu'u-lu'u a masana'antu al'amuran.
Dole ne a ambaci cewa Anglo American yana ɗaukar mataki don rarrabawa da siyar da De Beers tun daga 2024, saboda kasuwancin da ke da alaƙa da lu'u-lu'u ba shine dabarun dabarun farko ba. A ƙarshen Satumba, 2024, Anglo American ya bayyana a bainar jama'a a London cewa babu yuwuwar juyawa a cikin shirin siyar da De Beers. Koyaya, dangane da raunin De Beers a cikin shekaru biyu da suka gabata, akwai kuma labarai a kasuwa cewa wani aikin Anglo American Group shine raba kasuwancin De Beers tare da jera shi daban.
Kungiyar De Beers ta gaya mana cewa farashin noman lu'u-lu'u ya fadi da kashi 90% a yanzu. Kuma farashinsa na yanzu ya "sannu a hankali ya kusanci samfurin farashi-da, wanda aka lalata daga farashin lu'u-lu'u na halitta."
Abin da ake kira "samfurin farashin farashi" hanya ce ta saita farashin samfur ta hanyar ƙara wani kaso na ribar zuwa farashin rukunin. Don sanya shi a sauƙaƙe, halayen wannan dabarun farashi shine cewa farashin haɗe-haɗe a kasuwa zai kasance da kwanciyar hankali, amma zai yi watsi da canjin buƙatun elasticity.
Mafi mahimmanci, ƙungiyar De Beers ta ƙare kuma ta shirya sayar da alamar kayan adon lu'u-lu'u da aka noma Lightbox, wanda ya taimaka sosai wajen kawo ƙarshen rikici tsakanin lu'u-lu'u na halitta da lu'u-lu'u da aka noma wanda ya rikitar da masu amfani a cikin ƴan shekarun da suka gabata.
A cikin 'yan shekarun nan, yawan yawan samar da kayan adon lu'u-lu'u da kuma saurin shigarsa cikin kasuwannin tallace-tallace sun yi tasiri a kasuwar sayar da kayan ado na lu'u-lu'u. Sai dai shigar da manyan kamfanonin lu'u-lu'u ke yi a wasan noman tasha na lu'u-lu'u ya kara rikitar da fahimtar da jama'a suka yi a baya na karancin lu'u-lu'u tare da nuna shakku kan darajar lu'u-lu'u.
Ya zuwa karshen Disamba, 2024, matsakaicin farashin lu'u-lu'u na duniya ya ragu da kashi 24% a cikin shekara guda saboda tasirin muhalli da raunin bukatun masu amfani a kasuwar Sin..
(Imgs daga Google)
Lokacin aikawa: Mayu-10-2025